WUSA Graphic Design Co-op
Type: Co-op • Role: Graphic Designer • Length: 4 months • Programs Used: Adobe Suite
What is WUSA?
+ What I did
for them
WUSA is the Waterloo Undergraduate Student Association. They run student services & commercial operations, host events, manage governance, and more.
As the graphic design co-op, I worked with the creative lead to fulfill all of the various design needs for WUSA (all of the above)!
WUSA has over 15+ different subbrands, so I got really comfortable with switching between visual languages.
I gained technical skill in:
1. Adobe Illustrator
2. Adobe Photoshop
3. Adobe InDesign
4. Adobe After Effects
I also got comfortable making graphics for social, digital, or print use.
Work Samples
RAISE (Racial Advocacy for Inclusion, Solidarity, and Equity) XChanges Conference
Colouring Pages
Photobooth Props
Photobooth Backdrop
Chaska Indian Street Food - Grand Opening Print & Digital Assets
Banner Designs
A-Frame
Promotional Coupon
Digital Screen Animation
University Referendum Campaign
Web Infographic
Instagram Carousel for @yourwusa (18K followers)
Campaign Tabloid Posters
Fall 2024 Welcome Week
Instagram Reel Thumbnails for @yourwusa (18K followers)
Stickers
What I learned
I learned that I love the variety of multiple brands!
When I started my job, it was definitely a lot of work to familiarize myself with each brand as they all had their own design guidelines, assets, and so on. However, the more I continued in this job the more I was excited to be able to switch between visual languages every day.
I got familiar with some core elements of brand design: color, type, assets (photo vs illustration), layout styles, and motifs.
As many of the brands had a fairly distinct aesthetic, this helped train my eye for the "building blocks" that help a brand stand out. This ended up being really useful knowledge for future brand design projects I've worked on.
Overall, I really enjoyed my co-op term at WUSA and developed a great mix of skills: graphic design, illustration, basic animation, and project management.
If you are interested in seeing more work from this role, click here to access my co-op handbook, which is a summary of all of my projects during this role.