WUSA Graphic Design Co-op
Type: Co-op • Role: Graphic Designer • Length: 4 months • Programs Used: Adobe Suite
What is WUSA?
+ What I did
for them
WUSA is the Waterloo Undergraduate Student Association. They run student services & commercial operations, host events, manage governance, and more.
​
As the graphic design co-op, I worked with the creative lead to fulfill all of the various design needs for WUSA (all of the above)!
​
WUSA has over 15+ different subbrands, so I got really comfortable with switching between visual languages.
​
I gained technical skill in:
1. Adobe Illustrator
2. Adobe Photoshop
3. Adobe InDesign
4. Adobe After Effects
​
I also got comfortable making graphics for social, digital, or print use.
Work Samples
RAISE (Racial Advocacy for Inclusion, Solidarity, and Equity) XChanges Conference​
Colouring Pages
Photobooth Props
Photobooth Backdrop
Chaska Indian Street Food - Grand Opening Print & Digital Assets
Banner Designs
A-Frame
Promotional Coupon
Digital Screen Animation
University Referendum Campaign
Web Infographic
Instagram Carousel for @yourwusa (18K followers)
Campaign Tabloid Posters
Fall 2024 Welcome Week
Instagram Reel Thumbnails for @yourwusa (18K followers)
Stickers
What I learned
I learned that I love the variety of multiple brands!
​​
When I started my job, it was definitely a lot of work to familiarize myself with each brand as they all had their own design guidelines, assets, and so on. However, the more I continued in this job the more I was excited to be able to switch between visual languages every day.
​
I got familiar with some core elements of brand design: color, type, assets (photo vs illustration), layout styles, and motifs.
​
As many of the brands had a fairly distinct aesthetic, this helped train my eye for the "building blocks" that help a brand stand out. This ended up being really useful knowledge for future brand design projects I've worked on.​
​
Overall, I really enjoyed my co-op term at WUSA and developed a great mix of skills: graphic design, illustration, basic animation, and project management.
​
If you are interested in seeing more work from this role, click here to access my co-op handbook, which is a summary of all of my projects during this role.